Chanlder Garden Marketing: August 2017

Monday, August 28, 2017

9 HIGH TECH HUNTING GADGETS WORTH THE MONEY

These 9 high tech hunting gadget are worth the money because they perform and will increase your odds of success.

There are lots of huntin gadgets out there, but which ones really help you enough to be worth the money? Here are some favorites that do what they are intended to do and enhance your hunting experience and success rate.

View the slideshow to see the picks, and leave a comment below if we left something out.

Ozonics

Ozonics Hunting offers a “machine” that changes oxygen molecules into ozone molecules. A silent fan projects the molecules downwind where they bond with scent molecules. The result is molecules that are unrecognizable to game.

These units can be used in a treestand or a ground blind. It is not uncommon for game to approach from downwind since they simply cannot smell the hunter. It is worth the money because you will not get busted by the animal’s nose. See the Ozonics hunting site for more info.

Firefly

The Firefly wind detector is a handheld device that uses advanced technology to determine wind direction, including the slightest air movement that may be undetectable to human senses. You simply push one button and the unit takes 512 readings per second and shows a report after three seconds via the LED screen.

It will sample and report for five more seconds and turns off automatically after eight seconds. Always know the wind current and avoid the common mistake while still hunting or stalking. It is worth the money because no other item is as sensitive in providing the direction of the slightest air movement. For more info visit Huntfirefly.com.

Caldwell Wind Wizard II

Photo via Midway USA

The Wind Wizard II is a handheld device that will provide you with exact wind speeds. Use these wind speeds to figure out the trajectory of your bullet or arrow. You can use it in conjunction with another high-tech gadget such as a ballistic calculator to increase your accuracy. This is worth its price – what is the value of not missing your target? See more information at Caldwell Shooting Products

Burris Eliminator

The Burris Eliminator takes the guesswork out of ballistics and aiming. Burris’ motto is “Range ’em and ‘Eliminate ’em.” This is a rangefinder and ballistic calculator built into a rifle scope. You pre-program the system with the ballistic information for your rifle and cartridge combination. Then, one press of the button illuminates a red dot within the scope that appears on the crosshairs. Place the dot on the target and squeeze the trigger. It is that simple. The system will even compensate for wind speed if it is known. This works great in conjunction with other high tech gadgets like the Caldwell Wind Wizard II. Visit Burris for more information.

Leupold Vendetta Bow Rangefinder

Leupold’s Vendetta attaches to your bow. The rangefinder emits a continual beam that shows a digital real-time reading in bright red display. No more fumbling with a handheld rangefinder or using pre-determined landmarks. No more figuring out a range only to have the animal move closer or further away causing a miss. The actual range is displayed as you aim, so at the point of release you know exactly how far that trophy is. See Leupold for more information.

ThermaCell

This simple device will keep and other flying insects away from you so you can focus on the hunt. An odorless gas cartridge heats a small surface. The surface in turn warms a pad that contains repellent. The repellent is odorless as well and will not spook game. You can even purchase scent pads that emit natural earth cover scents to help you remain undetected while keeping bugs at bay. There are no batteries to worry about. This one is worth its weight in gold if you hunt where mosquitoes may be hunting you. See ThermaCell for the variety of units and accessories.
MOULTRIE ALL IN ONE TIMER KIT

Moultrie All In One Timer Kit is ideal for anyone who is willing to have a smart feeder that makes practically no scaring noise for animals. Moultrie All In One Timer Kit is the best helper for hunters.

The 5 Business Processes of Marketing Resource Management (MRM)

Planning and Budgeting: - At the forefront of a successful MRM implementation is the planning stage. The planning of an organization’s marketing strategy ensures all 3 MRM components; people, process, and technology align. Although budgeting also plays an important role, the planning stage revolves highly around scheduling and resource optimization.Planning, and having an overview of all your ongoing marketing activities, increases overall campaign visibility and ensures uniform resource distribution. These resources are spread across campaigns in order of their complexity, priority, and allocated budget. These three key drivers will allow for more efficient marketing budgets across your different lines of business.Additionally, when it comes to mature MRM implementations, historical data such as past budgets, resource efficiency, and campaign ROI are taken into consideration.
Business Process Management: - Often misjudged, the importance of a robust process management system will ensure the success of an effective MRM implementation. An important component in this stage is across-the-board traceability of all marketing related processes and resources.Merging these elements together into a process management system is achievable with the use of workflows. These workflows provide an efficient way of consolidating tasks, resources, and creatives in a centralized location; giving executives visibility into approvals, milestones, and project completion.
Approval: - Approvals, another important part of a process management system, ensure proper accountability throughout the entire project. Large scale MRM systems will often require several stages of approval cycles. So whether it be creative, legal, or financial, most marketing collateral will go through multiple approval stages before moving into production.Predefined management procedures are the driver behind the definition of workflow steps. However, approval processes tend to vary across organizations and industries. Therefore, they usually are the reason for many cost and time efficiency gains.As an organization evolves and adopts a mature MRM approval procedure, a change management system can play a significant role in achieving even higher process efficiency gains. Through tracking changes, executives can maintain visibility. This encourages transparency and typically yields greater results with both your marketing campaign returns.
Reusability: - As a median MRM value, reusability is one of the best techniques for improving business processes. With today’s digital marketing world, marketing objectives gear towards personalizing and tailoring down communications. Consequently, this creates multiple versions and variations for each piece of collateral. When managing the high volume of creatives, along with their approval processes, it is important to have a digital asset management system integrated within the MRM solution. While we often associate reusability with assets, it also significantly improves the efficiency of various other marketing components like campaign briefs and financial information.
Measurement - A successful MRM framework depends on performance measurement methodologies to track the effectiveness and efficiency of marketing activities. These performance efficiency gains are tracked across resource, process, and budgetary levels. Measuring resource capabilities goes from tracking the role of a particular resource to managing entire marketing teams. To properly track these marketing activities, the measurement concept requires the use of metrics and KPIs. These marketing metrics and KPIs are defined by corporate objectives and vary depending on the industry. These represent campaign-specific metrics with ROI, response rates, the number of impressions, and offer conversion rates – amongst others.After completing this stage, compare the results to the estimates you initially identified in the planning phase. You can then feed those results back into the planning stages of future campaigns. These iterations will help with resource optimization and to ensure proper budget allocation.